Google’s latest initiative, a collaboration with Twitter to show tweets in Google search results, is a significant digital change that PR professionals need to pay attention to. In addition to “Mobilegeddon” (the addition of “mobile friendliness” of websites in rankings on Google searches), this announcement from Google further solidifies the shift to social media that communicators need to make in their thinking, including everything from original content to presentation to promotion. Managing your corporate and client Twitter accounts is now more important than ever to achieve maximum exposure.

ArcPoint Strategic Communications’ interactive seminar, Twitter for CEOs ™, will show you how to use Twitter across the spectrum of strategy. You'll learn how it fits into your executive and corporate newsroom and how this tool can be integrated into your strategic communications program. Through case studies, you’ll discover successful thought leadership and strategic communications strategies using Twitter, as well as best practices to build your corporate brand and reputation. To customize this seminar for your business needs, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..