by Leslie Licano
BullDog Reporters’ Daily Dog (@BulldogReporter, #TheDogIsBack)
June 8, 2015

http://www.bulldogreporter.com/dailydog/article/thought-leaders/tap-your-sources-of-content-finding-relevant-topics-to-share-with-y

Communications professional Leslie Licano discusses the importance of keeping your organization relevant, and how to use content to gain this relevance in the eyes of customers and colleagues.

Good content creation comes first from knowing the needs and wants of your audience, while also keeping an eye on the competition. Licano suggests becoming a media source by staying informed with the latest industry trends and updates through research, then writing your own articles (being careful not to sell yourself or your clients). Keep an eye on comments, and look for unanswered questions that may arise, to find a unique angle for your original story.

Licano also suggests utilizing your team of co-workers – polling them for industry news, tips, etc. – keeping the brainstorming session open and all-inclusive. From there, you will gather ideas good for future blogs, articles, and tweets. Schedule regular content brainstorming sessions to keep the content fresh and relevant.

Following these steps, over time, will show results through increased readership and ROI.